Social Media For Dentists

Buzz Episode 173: Why This 900% Growth Metric Matters For Local SEO

On this episode of BUZZ, we examine how the huge growth of “Near Me” and “Close By” Google Searches have had a tremendous impact on Local SEO strategies for Dental Practices.

Buzz Episode 172: Personalization for Dental Patient Experiences

On this episode of BUZZ, we explore the power of customization for individual patients and the goodwill this creates for your Dental Practice Brand.

Buzz Episode 171: Marketing Your Dental Sleep Apnea

On this episode of BUZZ, our subject is strategic marketing for Dental Sleep Apnea at your Practice. We discuss in-office promotions, reception area screens, optimization for your website, Google AdWords, Inbound Marketing, Social Media Content, and more.

Buzz Episode 169: Sponsor an Easter Egg Hunt

On this episode of BUZZ, we talk about how engaging in local community events and activities can strengthen your Dental Practice brand awareness and increase new patient flow.

Buzz Episode 168: Creating Your Dental Spa

On this episode of BUZZ, we speak with Jessica Martin on how to properly create a “Spa Like” atmosphere in your Dental Practice.

By using comfort techniques to make people more relaxed, catered to and cared for, practices can experience reduced Dental anxiety on the part of their patients, calmer clinical procedures, and higher case acceptance, as well as increased patient loyalty and enhanced Marketing Strategies.

Buzz Episode 164: Think Like A Movie Studio Executive

On this episode of Buzz, we reveal how approaching your Dental Practice like a movie studio executive can improve the patient experience.

Studios spend lavishly on production and marketing to impress audiences on that opening weekend. We explore how that opening weekend is just like a patient’s first visit to your practice, as well as how to optimize and maximize that first impression.

Buzz Episode 163: The Data

On this episode of Buzz, we cover the importance of looking at The Data from your marketing initiatives and new patient flow.Your Dental Website should have Google Analytics. This free tool allows you to monitor all traffic sources and figure out which marketing tactics are working most effectively. Other platforms such as Facebook and Instagram, along with Google AdWords, also have detailed Data and Analytics to help you better adjust your campaign strategies.

Buzz Episode 162: What I Learned From The Container Store

On this episode of Buzz, we talk about the memorable shopping experience at The Container Store and how their customers becoming raving fans.

By providing a fun, memorable and helpful experience for your Dental Patients, you’ll also have the opportunity to create ambassadors for your own brand for years to come.

Buzz Episode 161: Managing Your IP

On this episode of Buzz, we cover the importance of properly managing your Intellectual Property.

You should always have access to your Domain Name, Website, Blog, YouTube Channel, Facebook Page, Instagram Profile, Twitter Account, and anything else that is currently active. Regardless if someone else is managing everything for you, it’s always wise to have access to everything related to your Dental Practice Internet presence.

Have fun and keep up the inspiring work!

Buzz Episode 160: Inspire People To Smile

On this episode of BUZZ, we talk about the benefits that smiling delivers to every aspect of our lives. As Dental Practices, your Content Strategy should promote the idea of “Smiling More”. In turn, you’ll have a greater impact on the local community and help generate friendly vibes around town.

Smiling is healthy, smiling uses less muscles than frowning, smiling is contagious – in other words, smiling makes the World a better place for everyone. When posting this type of content, you’ll also encourage more sharing and engagement with followers.

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