Social Media For Dentists

Buzz Episode 152: 7 Tips For Peak Dental Marketing ROI

In today’s episode of Buzz, we offer seven tips to help you maximize your Dental Marketing ROI, as delivered at Blatchford Solutions Peak Performance seminar.

Marketing in today’s Digital World requires savvy use of Facebook, Google, YouTube, and other Social Media platforms. This episode shows you how, with insider tips that include optimizing video on YouTube, running Google Ad Words, and deploying targeted Facebook ads.

These tips will help you reach peak performance with your Digital Marketing program.

Buzz Episode 150: American Dental Market Insights – Chat with Dan Hall from CareStack

In this episode of BUZZ, we speak with Dan Hall of CareStack, who shares some fascinating insights into today’s American Dental Market.

From median salaries for Dental Specialties, to the average cost of Dental School, to what it costs to start a practice, these and other observations are discussed and analyzed, offering a deep insight into the state of American Dentistry today.

Buzz Episode 149: Engagement Is The Key

Today’s episode of Buzz discusses how engagement is the key to effective Social Media Marketing.

We explain how interacting with your social audience – posing simple questions online like “How Often Should I Floss?” and responding to posts in a timely manner – is the best way to utilize platforms and stay engaged. In fact, Facebook, Instagram and Twitter prefer engagement to number of Likes and Followers.

Buzz Episode 147: Five Dental Office Event Marketing Tips

Today’s episode of Buzz offers Five Marketing Tips to help you promote your Dental Office event.

We discuss creative ways to heighten awareness and increase attendance at Live events hosted by your Dental Office, including targeted Social Media efforts, email newsletters, and signage posted around town.

These tips will help make your Live event a well-attended success.

Buzz Episode 146: 18 Dental Marketing Tips for Dynamic ROI

In this episode of Buzz, we offer eighteen game-changing marketing tips.

We discuss ways to maximize your practice’s ROI, from optimizing your website for loading speed, to embedding a Google 360 degree virtual tour on your home page, to posting engaging content on Facebook and Instagram.

These tips provide real, practical methods for improving conversion, SEO optimization, patient reviews, and much, much more.

Buzz Episode 142: The Psychology of Color

Today’s episode of BUZZ discusses how colors can have a huge impact on your Dental Practice.

We explore how choosing a color for your logo, website, or office décor is of utmost importance. Why? Because every color has psychological meaning, and it’s critical that your color choice – reflected in everything from social content to the paint on your walls – matches what your practice stands for.

Buzz Episode 140: Creating a Dental Patient Wall of Fame

In this episode of BUZZ, we discuss how to deploy an especially effective internal marketing tactic – creating a Dental Patient Wall of Fame.

We explain that a Dental Patient Wall of Fame not only displays your clinical excellence, with a gallery of beautiful smiles as proof of your top-notch work, but it can be digitally repurposed to use on your website and social platforms as unique customized content to help increase SEO (Search Engine Optimization) rankings and make your practice stand out.

Buzz Episode 139: Don’t Forget To Ask For The Link

In this episode of BUZZ, we offer a fundamental tip about PR (Public Relations).

We discuss how, If you’re fortunate enough to be featured in a digital article on Mashable, Reddit, Men’s Health or other online publications, it’s critically important to request a link back to your website.

A huge factor in Google page rankings is the amount of quality links back to your website. We show how having solid, quality links can make a big impact on your organic SEO (Search Engine Optimization), website branding, and website conversion.

Buzz Episode 135: Becoming A Rainmaker – Dental Insurance Messaging Tips

In this episode of BUZZ, we speak with Tom Mayer, Founder of Spirit Dental, who discusses ways to enhance Dental Insurance messaging.

We explain that with millions of retiring baby boomers and gig economy workers looking for individual Dental Plans, the time is ripe to capitalize on this huge market with effective messaging strategies – everything from live chat to memorable phone numbers and domain names.

Buzz Episode 133: Dental Marketing Webinar with American Association of Women Dentists

In this special edition of BUZZ, we take you to the webinar we recently held with the American Association of Women Dentists. In this interesting and informative presentation, we cover numerous marketing trends and tactical ideas that could have a huge impact on your practice.

These game-changing trends include the power of optimized video, discovering the “brand personality” of your practice, the best use of social media, emerging platforms, and more.

Learn more about the American Academy of Women Dentists:

http://www.aawd.org

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