On this episode of Buzz, we review the importance of what appears at the top portion of your Dental Website – what is seen “Above the Fold”.
Images, copy and graphics that appear at the top of your Dental Website make or break your conversion and need to be consistent with the overall messaging of your practice. Place copy and content at the top of your website with intention and get the right patients to walk through the door.
On this episode of Buzz, we cover the importance of looking at The Data from your marketing initiatives and new patient flow.Your Dental Website should have Google Analytics. This free tool allows you to monitor all traffic sources and figure out which marketing tactics are working most effectively. Other platforms such as Facebook and Instagram, along with Google AdWords, also have detailed Data and Analytics to help you better adjust your campaign strategies.
On this episode of BUZZ, we explore the best ways to go about refurbishing your Dental Website.
We point out that your website is an important and effective tool for generating engagement and conversion, so it should be primed to work at an optimal level. We show you ways to improve functionality, design, and feel, as well as offering tips on how to make it reflect the personality of your Dental Practice.
On this episode of BUZZ, we explore the best ways to go about refurbishing your Dental Website.
We point out that your website is an important and effective tool for generating engagement and conversion, so it should be primed to work at an optimal level. We show you ways to improve functionality, design, and feel, as well as offering tips on how to make it reflect the personality of your Dental Practice.
In this episode of BUZZ, we offer a can’t-miss strategy for getting powerful video testimonials from your patients.
We discuss how video has become the most important form of multi-media content (with YouTube now the second largest search engine), and how powerful video testimonials can be a crucial part of your marketing strategy.
The ten questions we offer will elicit honest, compelling, and most important, useful video testimony that will improve your SEO rankings, improve patient conversions, and heighten your presence on Social Media.
This episode of BUZZ offers five essential tips for creating effective billboard advertising.
Billboards are a great way to grab attention and build your brand. But there are definite dos and don’ts regarding word count, imagery, calls to action, and more. These five tips offer a solid roadmap to creating a billboard for your Dental Practice that gets results.
In this episode of BUZZ, we discuss three surefire marketing strategies designed to enhance office referrals.
We look at interactive engagement on social platforms, and how important it is to scale that engagement regularly. We cover how to optimize your video content, so it reaches beyond your website. Finally, we talk about the importance of a strong digital newsletter.
In this episode of BUZZ, we cover the power of your entire Dental Office Team generating content. Creating content from a variety of sources at your practice can be helpful, ranging anywhere from receptionists to hygienists. When everyone at the Dental Practice is focused on “Storytelling” and creating unique content, your entire Digital Marketing Strategy will benefit.
In this episode of BUZZ, we chat with the Founder of GOBY Toothbrushes Ben Goldberg. We cover the importance of Design, Branding and remarkable Customer Experiences. Whether you’re running a Dental Practice or thinking about becoming an Entrepreneur, this conversation will inspire you in many ways.
In this enlightening episode of BUZZ, we discuss the extraordinary benefits of practicing Yoga on a daily basis. Incorporating this ancient practice into your routine will generate calmness, focus and equanimity. In turn, your personal life and Dental Office will all benefit. We are thrilled to have Christina Pastan, DMD as our Guest Guru on this show.
Connecting with ourselves so we can care for others is what Dr. Pastan is all about. Explore more today:
christinapastan.com
