BUZZ

Buzz Episode 133: Dental Marketing Webinar with American Association of Women Dentists

In this special edition of BUZZ, we take you to the webinar we recently held with the American Association of Women Dentists. In this interesting and informative presentation, we cover numerous marketing trends and tactical ideas that could have a huge impact on your practice.

These game-changing trends include the power of optimized video, discovering the “brand personality” of your practice, the best use of social media, emerging platforms, and more.

Learn more about the American Academy of Women Dentists:

http://www.aawd.org

Buzz Episode 132: Movement At The Top of Video Content

In this episode of BUZZ, we cover how “movement” at the beginning of video content will help create more POP on timelines.

Whether it’s a wave or smile, try this on your upcoming recordings and monitor the difference in engagement.

Buzz Episode 131: Creating The Ritz Carlton Dental Patient Experience

In this episode of BUZZ, we look at ways to create an exceptional patient experience, which delivers a host of benefits to your Dental Practice.

Taking a cue from the Ritz Carlton, we explore how top-end service providers create moments that wow their guests, generating free PR, inspire word-of-mouth, and an army of ambassadors. This “anticipatory service” is the key to generating engaged and loyal patients. Or should we say “guests.”

Buzz Episode 130: Billboard Advertising Tips

This episode of BUZZ offers five essential tips for creating effective billboard advertising.

Billboards are a great way to grab attention and build your brand. But there are definite dos and don’ts regarding word count, imagery, calls to action, and more. These five tips offer a solid roadmap to creating a billboard for your Dental Practice that gets results.

Buzz Episode 129: Seven Dental Implant Marketing Tips

This episode of BUZZ features seven indispensable marketing tips for improving Dental Implant revenue at your practice.

As any Dental practitioner worth his eyeteeth knows, marketing a specialty like implants requires creative, targeted messaging. In this podcast we cover tips that include creating the perfect blog post, leveraging video and photography, and mastering the phone call for capturing and converting potential patients.

Buzz Episode 128: How to Market Your CEREC Dentistry

In this episode of BUZZ, we discuss how to create engaging content around CEREC / same-day Dentistry.

We look at how your CEREC machine can do more than same-day Dental Restorations (hint: it involves singing) and how you can use that to create a fun, involving video-one that introduces patients to services they might not know about.

Buzz Episode 127: How To Create The Ideal Dental Patient Experience

In this episode of BUZZ, we speak with Kendall Butler, Senior Practice Management Consultant at Schenck, who discusses ways to improve the efficiency and profitability of your practice.

Ms. Butler describes how a “culture of care” can make a huge difference in the patient experience. Little things like aromatherapy and fish tanks in the waiting area, to more substantial efforts like personal contact with patients throughout the year-not just when their next appointment is due. She explains how personalization driven by passion is the secret ingredient.

Buzz Episode 126: The Instagramification Of Content

In this episode of BUZZ, we discuss how to optimize your Instagram posts for maximum reach and engagement.

We explore ways to make your content pop on an Instagram timeline, including how to craft your image or video with color, movement, and facial expressions. We’ll show you how these insider tips help capture attention and engage organically with patients.

Buzz Episode 125: How Many Dental Patients Have Your Phone Number Saved?

In this episode of BUZZ, we speak with Cam and Brooke from Podium to discuss how to turn online traffic into new patients using Podium’s Webchat.

We explain the difference between Livechat and Webchat, and how Webchat’s texting-based system facilitates easy communication with your practice-converting visitors to your website into new dental patients.

Buzz Episode 124: Voice Search for Dental Websites

In this episode of BUZZ, we explain the importance of Voice Search to your Dental Practice.

We discuss how voice search is growing exponentially, and how these conversational terms need to be incorporated into your website SEO strategy-to help your website rank higher in website searches.

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