In this episode of BUZZ, we discuss how to capitalize on daily news events, trends and events to transform your Dental Marketing efforts.
We explain that engaging with these local happenings – sporting events, movie openings, concerts – can be an effective way to create interesting, timely content, and showcase the branding and personality of your practice.
Today’s episode of BUZZ equates the vibe of your Dental Practice to that of a Dinner Party.
We discuss how a successful dinner party requires the right guest list, menu, and ambiance – as does your Dental Practice. We show how the right patient roster, marketing content, and office ambiance can lead to unparalleled business success.
Today’s episode of BUZZ discusses how colors can have a huge impact on your Dental Practice.
We explore how choosing a color for your logo, website, or office décor is of utmost importance. Why? Because every color has psychological meaning, and it’s critical that your color choice – reflected in everything from social content to the paint on your walls – matches what your practice stands for.
In this episode of BUZZ, we offer a can’t-miss strategy for getting powerful video testimonials from your patients.
We discuss how video has become the most important form of multi-media content (with YouTube now the second largest search engine), and how powerful video testimonials can be a crucial part of your marketing strategy.
The ten questions we offer will elicit honest, compelling, and most important, useful video testimony that will improve your SEO rankings, improve patient conversions, and heighten your presence on Social Media.
In this episode of BUZZ, we discuss how to deploy an especially effective internal marketing tactic – creating a Dental Patient Wall of Fame.
We explain that a Dental Patient Wall of Fame not only displays your clinical excellence, with a gallery of beautiful smiles as proof of your top-notch work, but it can be digitally repurposed to use on your website and social platforms as unique customized content to help increase SEO (Search Engine Optimization) rankings and make your practice stand out.
In this episode of BUZZ, we offer a fundamental tip about PR (Public Relations).
We discuss how, If you’re fortunate enough to be featured in a digital article on Mashable, Reddit, Men’s Health or other online publications, it’s critically important to request a link back to your website.
A huge factor in Google page rankings is the amount of quality links back to your website. We show how having solid, quality links can make a big impact on your organic SEO (Search Engine Optimization), website branding, and website conversion.
In this episode of BUZZ, we look into seven video marketing trends that are instrumental for leveraging video content for your Dental Practice.
Video is now the medium of choice for reaching out to current and potential patients. In this podcast we point out the seven most effective video trends, and how you can utilize them to your advantage. Trends include live video, video ads, 360 virtual tours, SEO maximization, and more.
In this episode of BUZZ, we talk with Jeff Broudy of PCIHIPAA on how passion drives innovation, and how your practice can turn that into a cornerstone of success.
Broudy explains how his company PCIHIPAA helps remove HIPAA compliance uncertainty for Dentists, and that in turn forms an emotional connection with his customers. You’ll learn how this unique engagement is the key to retaining and growing clients, creating “wow” moments that spur innovation and move your practice forward.
In this episode of BUZZ, we discuss how to maximize your Digital Content Strategy.
Creating engaging Digital Content is a must for your Dental Practice, so we explore different ways to help you achieve that—from using props, to maintaining a regular posting schedule.
In this episode of BUZZ, we speak with Tom Mayer, Founder of Spirit Dental, who discusses ways to enhance Dental Insurance messaging.
We explain that with millions of retiring baby boomers and gig economy workers looking for individual Dental Plans, the time is ripe to capitalize on this huge market with effective messaging strategies – everything from live chat to memorable phone numbers and domain names.
