BUZZ

Buzz Episode 151: Share Your Story

Today on BUZZ, we offer a very personal tip to help you maximize your Dental Marketing efforts.

We share how telling your personal story of what inspired you to begin your Dentistry career can create a whole new dynamic and nuance to your overall brand – offering new and existing patients insight into your life, and your practice.

Buzz Episode 150: American Dental Market Insights – Chat with Dan Hall from CareStack

In this episode of BUZZ, we speak with Dan Hall of CareStack, who shares some fascinating insights into today’s American Dental Market.

From median salaries for Dental Specialties, to the average cost of Dental School, to what it costs to start a practice, these and other observations are discussed and analyzed, offering a deep insight into the state of American Dentistry today.

Buzz Episode 149: Engagement Is The Key

Today’s episode of Buzz discusses how engagement is the key to effective Social Media Marketing.

We explain how interacting with your social audience – posing simple questions online like “How Often Should I Floss?” and responding to posts in a timely manner – is the best way to utilize platforms and stay engaged. In fact, Facebook, Instagram and Twitter prefer engagement to number of Likes and Followers.

Buzz Episode 148: Stickers of Excellence

In today’s episode of BUZZ, we show you how to make the most of Social Media stickers your Dental Practice receives from Google, Facebook, FourSquare, and others.

We discuss how a sticker from these platforms can be a simple, highly effective tool for tapping into social proof. Plus, we show you how best to leverage it.

Buzz Episode 147: Five Dental Office Event Marketing Tips

Today’s episode of Buzz offers Five Marketing Tips to help you promote your Dental Office event.

We discuss creative ways to heighten awareness and increase attendance at Live events hosted by your Dental Office, including targeted Social Media efforts, email newsletters, and signage posted around town.

These tips will help make your Live event a well-attended success.

Buzz Episode 146: 18 Dental Marketing Tips for Dynamic ROI

In this episode of Buzz, we offer eighteen game-changing marketing tips.

We discuss ways to maximize your practice’s ROI, from optimizing your website for loading speed, to embedding a Google 360 degree virtual tour on your home page, to posting engaging content on Facebook and Instagram.

These tips provide real, practical methods for improving conversion, SEO optimization, patient reviews, and much, much more.

Buzz Episode 145: Tips on Using Instagram Filters

On today’s episode of BUZZ, we discuss how best to use photo and video filters on Instagram with your Dental Office content.

We explain how some filters are more effective than others in reaching your audience. We explore how to choose the right filter, how a filter can be used to re-purpose old photos, and how they can help create an aesthetic for your Dental Practice.

Buzz Episode 144: Using Improv to Transform How You Market

In this episode of BUZZ, we discuss how to capitalize on daily news events, trends and events to transform your Dental Marketing efforts.

We explain that engaging with these local happenings – sporting events, movie openings, concerts – can be an effective way to create interesting, timely content, and showcase the branding and personality of your practice.

Buzz Episode 143: Dinner Party Vibes

Today’s episode of BUZZ equates the vibe of your Dental Practice to that of a Dinner Party.

We discuss how a successful dinner party requires the right guest list, menu, and ambiance – as does your Dental Practice. We show how the right patient roster, marketing content, and office ambiance can lead to unparalleled business success.

Buzz Episode 142: The Psychology of Color

Today’s episode of BUZZ discusses how colors can have a huge impact on your Dental Practice.

We explore how choosing a color for your logo, website, or office décor is of utmost importance. Why? Because every color has psychological meaning, and it’s critical that your color choice – reflected in everything from social content to the paint on your walls – matches what your practice stands for.

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