Buzz Episode 172: Personalization for Dental Patient Experiences
On this episode of BUZZ, we explore the power of customization for individual patients and the goodwill this creates for your Dental Practice Brand.
Buzz Dental
Buzz Episode 171: Marketing Your Dental Sleep Apnea
On this episode of BUZZ, our subject is strategic marketing for Dental Sleep Apnea at your Practice. We discuss in-office promotions, reception area screens, optimization for your website, Google AdWords, Inbound Marketing, Social Media Content, and more.
Buzz Episode 170: Call To Action
On this episode of BUZZ, we explore how including a “Call to Action” in your marketing content can help increase conversions with new Dental Patients.
Buzz Episode 169: Sponsor an Easter Egg Hunt
On this episode of BUZZ, we talk about how engaging in local community events and activities can strengthen your Dental Practice brand awareness and increase new patient flow.
Buzz Episode 168: Creating Your Dental Spa
On this episode of BUZZ, we speak with Jessica Martin on how to properly create a “Spa Like” atmosphere in your Dental Practice.
By using comfort techniques to make people more relaxed, catered to and cared for, practices can experience reduced Dental anxiety on the part of their patients, calmer clinical procedures, and higher case acceptance, as well as increased patient loyalty and enhanced Marketing Strategies.
Buzz Episode 167: Above The Fold
On this episode of Buzz, we review the importance of what appears at the top portion of your Dental Website – what is seen “Above the Fold”.
Images, copy and graphics that appear at the top of your Dental Website make or break your conversion and need to be consistent with the overall messaging of your practice. Place copy and content at the top of your website with intention and get the right patients to walk through the door.
Buzz Episode 166: 18 Game-Changing Orthodontists Marketing Tips
On this episode of Buzz, we review eighteen marketing tips for Orthodontic practices, as presented at the American Association of Orthodontics Annual Session in Los Angeles, California.
Buzz Episode 165: How To Reach 75% of Adults In Your Area
On this episode of Buzz, we explore using a marketing tool with the ability to reach over seventy five percent of your target audience: YouTube.
Having three quarters of the adult population watching YouTube videos on a mobile device daily represents a tremendous opportunity for you to engage with potential patients in your geographic area. We review the many different forms and styles that your video messaging can take.
Buzz Episode 164: Think Like A Movie Studio Executive
On this episode of Buzz, we reveal how approaching your Dental Practice like a movie studio executive can improve the patient experience.
Studios spend lavishly on production and marketing to impress audiences on that opening weekend. We explore how that opening weekend is just like a patient’s first visit to your practice, as well as how to optimize and maximize that first impression.
Buzz Episode 163: The Data
On this episode of Buzz, we cover the importance of looking at The Data from your marketing initiatives and new patient flow.Your Dental Website should have Google Analytics. This free tool allows you to monitor all traffic sources and figure out which marketing tactics are working most effectively. Other platforms such as Facebook and Instagram, along with Google AdWords, also have detailed Data and Analytics to help you better adjust your campaign strategies.
