On this episode of Buzz, we review the importance of what appears at the top portion of your Dental Website – what is seen “Above the Fold”.
Images, copy and graphics that appear at the top of your Dental Website make or break your conversion and need to be consistent with the overall messaging of your practice. Place copy and content at the top of your website with intention and get the right patients to walk through the door.
On this episode of Buzz, we review eighteen marketing tips for Orthodontic practices, as presented at the American Association of Orthodontics Annual Session in Los Angeles, California.
On this episode of Buzz, we explore using a marketing tool with the ability to reach over seventy five percent of your target audience: YouTube.
Having three quarters of the adult population watching YouTube videos on a mobile device daily represents a tremendous opportunity for you to engage with potential patients in your geographic area. We review the many different forms and styles that your video messaging can take.
On this episode of Buzz, we reveal how approaching your Dental Practice like a movie studio executive can improve the patient experience.
Studios spend lavishly on production and marketing to impress audiences on that opening weekend. We explore how that opening weekend is just like a patient’s first visit to your practice, as well as how to optimize and maximize that first impression.
On this episode of Buzz, we cover the importance of looking at The Data from your marketing initiatives and new patient flow.Your Dental Website should have Google Analytics. This free tool allows you to monitor all traffic sources and figure out which marketing tactics are working most effectively. Other platforms such as Facebook and Instagram, along with Google AdWords, also have detailed Data and Analytics to help you better adjust your campaign strategies.
On this episode of Buzz, we talk about the memorable shopping experience at The Container Store and how their customers becoming raving fans.
By providing a fun, memorable and helpful experience for your Dental Patients, you’ll also have the opportunity to create ambassadors for your own brand for years to come.
On this episode of Buzz, we cover the importance of properly managing your Intellectual Property.
You should always have access to your Domain Name, Website, Blog, YouTube Channel, Facebook Page, Instagram Profile, Twitter Account, and anything else that is currently active. Regardless if someone else is managing everything for you, it’s always wise to have access to everything related to your Dental Practice Internet presence.
Have fun and keep up the inspiring work!
On this episode of BUZZ, we talk about the benefits that smiling delivers to every aspect of our lives. As Dental Practices, your Content Strategy should promote the idea of “Smiling More”. In turn, you’ll have a greater impact on the local community and help generate friendly vibes around town.
Smiling is healthy, smiling uses less muscles than frowning, smiling is contagious – in other words, smiling makes the World a better place for everyone. When posting this type of content, you’ll also encourage more sharing and engagement with followers.
Are you heading to Star of the North Meeting this year? If so, please come by our presentation and say hi.
The Minnesota Dental Association’s Star of the North Meeting is the premier State Dental Meeting of the Upper Midwest.
We look forward to seeing you there!
🙂
On this episode of BUZZ, we share an exciting and insightful conversation with Dave Monahan, CEO of Kleer.
Dental Membership Plans are a powerful alternative to contemporary insurance options and benefit the Dental Practice in a number of ways. What is perhaps most exciting is that membership plans simultaneously represent potential revenue growth and marketing strategy, while enhancing the patient experience.
